Social media and business do go hand in hand. It is important to have the right tools to help you stay active with your fans and customers to build a better following.
A great tool that controls many different platforms under one roof. Control and release coordinated updates to Twitter, Facebook, and more. Great for holiday releases and works best when you set a yearly plan in motion based around holidays and product releases as well as promotions. You could have a majority of your social media updates all in one place and plan it the end of 2013 to have the entire year ahead planned out with scheduled tweets and Facebook messages for your company. www.hootsuite.com
Pinterest is an excellent social media platform and a great way to release content across Twitter and Facebook. Pinterest is all about powerful images, when you find something that you love share it on twitter and your Facebook page by linking them up to your Pinterest page. Pinterest now has business pages and will soon rollout advertising for business as well with featured posts. Ever wonder where all those funny images come from on George Takei’s Facebook page? It probably starts somewhere on Pinterest. www.pinterest.com
Another fantastic platform, Instagram, acquired by Facebook, works very well with Facebook and even twitter and a few others. It is a little sparse when it comes to Pinterest integration but no big deal it is still great. Instagram is perfect for events, conferences, or seminars when you can take pictures and easily share them across multiple platforms with minimal effort. www.instagram.com
4. Mobile Applications
Remember to load your smart phone with all these applications and more. Never be afraid to experiment and see what works best for you. Everyone has unique skills and gifts so use them to your full advantage.
You may not be a Youtube star but you never know. Youtube is a great platform to share videos and they have a great mobile application too that lets you edit videos from your smartphone and even add music and share from your phone. The application will do all the hard encoding work for you too and optimize it for the web. If you do plan on releasing some videos, take some time on them if you can. It always makes you look more professional and fans appreciate the extra effort, I am not talking Oscar winner like Argo but maybe just a little better than Gigli. www.Youtube.com
6. Twitter Application & Twitter Counter
The Twitter application is a powerful tool. Use it in conjunction with other online tools like twitter counter to track your tweets, hashtags, user interaction and more. https://about.twitter.com/products http://twittercounter.com
You is this crazy platform that works incredibly well. It involves YOU!! How it works is you go online, post updates, and actually engage and grow an audience. Ask questions, give thanks, and promote without being forceful. Offer help and advice and give lots to your community and they will reward you handsomely.
Some notable apps include Vine which lets you do quick 6 second videos, Sumall to track analytics and how your social tools are doing, TweetDeck for twitter, WordPress and Website plugins, & Linkedin to better connect with business networks and business professionals.